Answers to Common Questions
Asked Most Often to Management Marketing & Technology Associates
How will we know that MMT consulting is worth
what we pay?
Whenever Management Marketing & Technology Associates begins a client project,
we determine the client’s goals. Are
they trying to drive more business to the firm
through the website? Are they trying to improve
morale and decrease turnover? Whatever the
goal is, we measure that endpoint before beginning
and again after the work is complete. We translate
these goals into bottom line, dollar and cent
terms. If turnover is at 25%, we calculate
the cost of that turnover as closely as possible.
When the consulting is complete, we measure
turnover and its costs again and compare these
numbers with those from pre-project time. If
the firm receives 10% of its new clients from
the internet, and we create a new website that
targets internet marketing techniques, we measure
the percentage increase after installing the
website and internet marketing measures. In
some cases, we also measure the quality of
that new business. For example, are new customers
purchasing more of the product or service per
client/customer than before the new website
and marketing methods?
How satisfied are your clients?
The best measure of Management Marketing & Technology Associates client
satisfaction is their willingness to recommend
our services to other potential clients. At
least half our business is from referrals from
past clients. Our design work is among the
best; our consultation services consistently
target the issue source not just the symptoms
of the difficulty. We are viewed as knowledgeable
and capable. Clients routinely find us responsive
and innovative. MMT views clients as partners
in the process, so when a project or consultation
is complete, the clients can easily pick up
where we left off, feeling well prepared. We
help clients to remain independent and to use
us as advisors. In other words, MMT teaches
clients how to fish for themselves instead
of only giving them the needed fish.
What’s Management Marketing & Technology Associates approach
to Internet Marketing?
Our goal is always to maximize client exposure
and appeal to potential consumers of their
products and/or services. Together we determine
the kind of branding image they want to convey.
Then we create a website and Internet marketing strategy
that emphasizes that brand image to the external
world. Our designs are original and consistently
attract a high caliber of prospective customers
for our clients. We work collaboratively and
quickly, setting clear expectations of responsibilities
and accountabilities. Typically, the client
prepares the content copy which we edit and
correct. We provide a couple of design mock-ups
with different “feels” to them
for the client to see. Once we agree on the
one that best reflects their image or brand,
we complete the design work and submit the
draft for their approval. We assist with going
online and are available to de-bug any problems
that may arise. We employ our own defect tracing
system to gauge the bug arrival and fix rate
with a predetermined tempo. This helps to assess
maturity of the code. A highly qualified team
of troubleshooters ensures that your requirements
and complaints are properly understood and
addressed. Subsequent to your website going
online, we provide a 30-day free service.
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